Genesis G90 Earns Good Design Recognition

Unveiled only weeks ago, the all-new Genesis G90 has already earned its first prestigious accolade. This morning, we learned that Hyundai's large luxury sedan was recognized for design excellence at the 2015 Good Design Awards.

The annual awards, which are organized by the Chicago Athenaeum Museum of Architecture and Design, are intended to honor the achievements of the best industrial and graphic designers, and car manufactures, in pursuit of extraordinary styling and design.

Byung-Seob Lee, Senior Vice President and Head of the Hyundai Design Center, was enthusiastic about the accolade, saying: "I believe this award will help the Genesis brand gain valuable further profile as it establishes a foothold in the North American luxury car market. Genesis focuses on articulating brand values through exemplary design – a characteristic which will be evident in all of our future range of models. This early endorsement of our approach bodes well for our future product line-up."

The G90 will make its official public debut next month, at the North American International Auto Show, in Detroit.
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